King’s Cross Explorer
– Social Strategy & Implementation
– Content Strategy & Implementation
– Influencer Management
– Emails
– Partnerships
The Brief: Showcase King’s Cross as an engaging destination, emphasising key campaigns, central London shopping in a traffic-free environment and unveiling hidden gems. We needed to present an insider’s perspective authentically to enhance brand positioning and reach.
The Idea: We devised the concept of a monthly content series dubbed ‘King’s Cross Explorer’, featuring an individual assuming the role of explorer and presenter. This series unveils intriguing, new, and extraordinary aspects of King’s Cross. By highlighting various themes such as shopping, nightlife, green spaces, free activities, art, architecture, and history, we aimed to captivate social media users and the broader audience, fostering a sense of continuous discovery.
