Our approach is to understand the bigger picture. We build and promote brand awareness through a broad and multi-channel approach. This ensures that all digital and content activations exist within a larger framework that forms part of an overarching strategy.

Tell us your objective and we will devise a creative and engaging solution that delivers the desired outcomes, and more. We are all about solving problems through a combination of innovation and imagination. Our aim is to understand what you want to achieve. Then backed by a talented team of marketing directors we communicate and activate across all necessary channels. This can be anything from content creation and social media, to brand partnerships and digital communication. For us, it’s all about insight, connection and impact.

We understand the importance of how you appear to the world, so web management and email strategy are core services that we offer. That means we will establish an identity that connects directly with your audience. We work with a host of CMS platforms and will assist across all stages of creating a newsletter, including copy, design, and management.  A keen eye for detail means that everything is always kept up-to-date and on point. Our approach to digital management is also steered by our strategic and technological expertise, with a focus on database growth and enhancing engagement.

Social media is the key to communication and connection and we are all about optimising its potential. Social strategy sits at the heart of our work – implementing posts, growing followers and creating a long-term approach that will keep on giving. We employ a variety of tools to schedule and report on all activity, making sure that we remain flexible and responsive when it comes to engaging with followers and creating content.

We love connecting people and building collaborative partnerships. Authenticity is a priority. By carefully considering the pairing of influencers with certain projects, we create relationships that feel honest and personal, something that is reflected in the level of engagement and results delivered. We can pull from a large pool of influencers as part of our own databases, agents and network. Negotiating contracts and organising payment terms will also be taken out of your hands.

Working with the best industry tools, we will create reports that will give you real insight and feedback into customer engagement with your brand.  We understand and interpret culture, providing you with clarity among complexity. Our team are experts in trend-forecasting and always have their fingers on the pulse.

 

We create engaging and meaningful content that will engage your audience. Whether that is developing a tone of voice for a website, content campaigns for your brand, photography and video, short-form content, or made-for-content events, we do it all. Working with a talented team of writers, social media managers, videographers and photographers means that everything we generate is produced by experienced individuals who specialise in their particular field.

Our in-house designers will devise creative for social posts and ads that will all you to reach your objectives. We know the types of assets that are needed and the best formats to test. Working closely with the client to develop an aesthetic is important, and we strive to provide the most creative solutions possible. We also collaborate with design partners to ensure we build a talented team tailored to each project.

 

Our mission is to connect the right people at the right time. When we see an opportunity to connect brands we make it happen, as we believe in strength in numbers. We appreciate how two brands with a similar message can work together and we will take care of of all sourcing, agreements and sponsorship activations.

Clients — Since launching in 2014 we’ve had the opportunity to work with some amazing brands, build some great relationships and create some exciting campaigns.

I love working with Garden State London! For the new development of Brent Cross Town the GSL team are creating an ever-evolving digital strategy, whereby they are delivering our parktown vision to new online readers, whilst also exponentially increasing the growth of our social media engagement and following. Garden State London’s knowledge of North London, its vibe and its sentiment, has authentically resonated with our audiences. The results? A successful backdrop to residential sales, new retailer support and popular events in our new parks and public spaces. Garden State London’s attitude to delivery is all about being proactive, most of the time they are one step ahead of the client! Nothing is ever too much for Jo and her team. The bottom line? They deliver a great digital service providing well-crafted messaging, communications and visuals that deliver on all of our objectives. Did I mention, the team is great to work with too!

Steve Alderson, BXT Marketing Lead, Argent
(Property Development) Services LLP

We've worked with Jo Lee since 2018, helping to strategically build our digital direct marketing, email and CRM system. Jo's incredible marketing experience and instincts mean that she understands how to protect and promote in equal measure, always mindful of our brand tone and positioning, as well as the bottom line. She and her team are natural collaborators, considered and bespoke in their work. They are always analytical and structured, in order to improve metrics and deliver results.

Nicki Bidder, Managing Director, Aries

Garden State London was the obvious choice when I was looking for a team to develop and deliver the marketing strategy for West Brompton Crossing – a pop-up high street near Earls Court in West London. Not only did Jo create a wonderful visual identity and tone of voice for the project which helped create a loyal local following, she also curated a community shop in partnership with The Princes Trust, which I believe has been one of the highlights of the project and part of the reason that Conde Nast Traveller recently named West Brompton Crossing “West London’s coolest street”.

Beverley Churchill, Creative & Marketing Director, Churchill & Partners

The Garden State London team has been fantastic, helping We Tree Kings grow our brand and the e-commerce side of our business. Their input - which spanned social media presence, OOH content and strategy, influencer partnerships, Adwords and performance marketing and online giveaways and competitions - helped us double our social media followers and triple online revenue within a year. Acting more like a business partner than a traditional consultancy, the team was responsive at all times of the day, offering input in areas that probably fell outside their remit. We'd recommend highly, five stars!

Pete Evans, Founder, We Tree Kings

Darkroom has had the pleasure of working with Garden State London since 2015 when Jo oversaw a hugely successful press breakfast and launch event for our 5th birthday collection — a major milestone in our calendar. Since then we have collaborated with Garden State London on numerous projects, including our concession launch in Selfridges, “Christmas in July” press days, and perhaps most importantly the marketing surrounding a major change in direction for the business when Darkroom went from having a shop to being based solely online. We have benefited massively from Garden State London’s huge pool of contacts; Jo helped bring about special collaborations between our brand and Other Shop and Galvin Brothers. We have always found the team at Garden State London to be innovative, enthusiastic and above all, great fun to work with.

Rhonda Drakeford, Owner, Darkroom,

We have worked with Jo and her team at Garden State London for several years. What sets Jo apart from the rest is her unique ability to recognise the best opportunities for meaningful and engaging PR, as well as bespoke marketing projects – it’s never off the peg! Garden State understands the business of creativity, and how to connect and communicate properly with audiences in an increasingly complex and divergent landscape.

Matt Galvin, Owner, Galvin Brothers