We Tree Kings
– Website copy & management
– Email copy & delivery
– Social media strategy & implementation
– Paid social & Google ads
– Influencer sourcing & contracting
– Partnerships with local businesses
– Trustpilot reviews
The Brief: in the world of selling Christmas trees, the brand wanted to stand out and offer something different, highlighting their dedication to selling only the best, premium-grade UK sourced, Christmas trees, as well as focusing on their status as an independent business with an eye for design.
A year-on-year increase in web sales
Grow the brand on social
Increase brand awareness overall
Emphasise nationwide delivery with an aim to tap into the London and South East market
The Idea: we began by researching competitor brands and devised a plan to develop a tone of voice and slightly refresh their overall aesthetic, in order to set them apart from other brands. Focusing on the sustainable and green mission of the brand was also key. We Created new pages with new copy and a strong tone of voice, new content and imagery and created a Trust Pilot page for reviews and added to the site. To compete with other brands advertising was key, so we ran Google search and shopping, alongside social advertising. We also researched and contacted influencers and celebrities in London and the Midlands with a combined following of 937,777 followers.
